Marketing, Branding, & PR
Castner Creative
We specialize in producing stories that inspire, engage and motivate the viewer, producing an emotional and intellectual connection. From script to screen, concept to creation we build a bridge between the client and their customers. Using a combination of psychology, behavioral economics and journalism, Castner Creative uncovers what a business really does, how clients perceive them, and then use cinéma vérité film making to create a set of video stories which validate and connect a client base of true believers. Beyond typical video production, Castner Creative creates brand stories to resonate with a business’s ideal audience through a unique Circle Of Information approach “unpeel the onion and then reconstruct it”. Through in-depth on camera interviews with our client’s most aligned customers, we gain insight that correlates into a language and experience model of those customers. This understanding guides us to envision the narrative and supporting visuals of the project and create the brand story that is true to the client but in the language of their customers and underscores the key elements of the client experience.

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