The Underdog Family

Established on June 8th, 2020, The Underdog Family is a nonprofit organization dedicated to bridging the digital divide for locally owned small businesses in Denver. Our mission began with a clear objective: to shield our cherished local businesses from the impact of in-person restrictions. We achieve this by crafting captivating digital storefronts complete with online ordering, professional photography, social media integration, all at zero cost to our partners. Starting with our initial 16 businesses, we fostered deep, meaningful partnerships. Today, we’re on a mission to extend our resources to as many businesses as possible. Through our workshops, business owners can gain valuable insights and learn how to leverage TUF’s resources effectively. At our core, we stand on two pillars: offering crucial technical support to small businesses and promoting integration across diverse backgrounds. Our aim is to empower small businesses to connect with customers from all walks of life. Join us in our mission by supporting our cause at iamtuf.org. Together, we’re strengthening our community, one small business at a time.